Copyright & Image Licensing


When you hire Wide & Bright for real estate photography, you are purchasing a licence to use the images for marketing the photographed property—including MLS, listing websites, social media and printed materials.

The copyright, meaning the legal ownership of the images, remains with Wide & Bright and the photographer unless otherwise agreed in writing.

A Simple Way to Understand Copyright

Think of it like these everyday examples:

  • A book: You can purchase and read it, but the author still owns the story.

  • A song: You can listen to it, but you cannot remix or sell it without permission.

  • A restaurant meal: You paid for the dish, not ownership of the chef’s recipe.

In the same way, purchasing a photography service gives you permission to use the images under the agreed licence, but it does not transfer ownership of the images.

Who Owns the Copyright?

All images created by Wide & Bright are protected by copyright and remain the property of Wide & Bright and the photographer, even after the photography service has been paid for.

Copyright ownership is transferred only when specifically agreed in writing.

What Does the Standard Licence Allow?

The standard real estate photography licence allows the listing agent or client to:

  • Market the photographed property on MLS

  • Use the images on listing websites and real estate platforms

  • Share the images on social media

  • Use the images in flyers, brochures and property signage

The Standard Licence Is:

  • Non-transferable: The images cannot be provided to builders, stagers, designers, contractors, vendors or other third parties for their own use without permission.

  • Limited to the listing: The licence generally remains active for the duration of the specific property listing.

  • For one listing: Reuse for a future listing, relisting or another purpose may require a new or extended licence.

What Is Not Permitted?

To keep usage fair and protect the work, the images may not be:

  • Reused for another property or a future listing without permission

  • Sold, transferred, forwarded or given to another business or third party for their own use

  • Used by builders, stagers, designers, magazines, contractors or vendors without a separate licence

  • Edited, filtered, cropped, retouched or otherwise altered without consent

  • Rebranded, watermarked or presented as work created by someone else

  • Resold or sublicensed

  • Used beyond the agreed listing period or purpose without renewing or extending the licence

  • Used to market another business unless commercial usage has been approved

The client may use the images under the licence, but may not claim copyright ownership or authorship.

Third-Party Usage

The standard licence is provided for the listing agent’s marketing of the photographed property.

Builders, interior designers, stagers, contractors and other third parties who wish to use the images for their portfolio, website, advertising, social media or promotional materials must obtain their own usage licence.

Please do not forward the images to others for their independent business use without permission. Separate licensing can be arranged directly with Wide & Bright.

Unauthorized Use

Using the images without permission or outside the agreed licence may constitute copyright infringement and may result in additional licensing fees or further action when necessary.

We prefer to keep everything clear and friendly, so please contact us whenever you are uncertain about how an image may be used.

Social Media and Photo Credit

You are welcome to share the listing images on social media as part of the property’s marketing.

Tagging or crediting @Wide_and_Bright is always appreciated, but it is not required.

Terms & Conditions

Booking

Appointments must be booked through our website. This allows us to keep scheduling, invoicing, property galleries, selected services and appointment details organized in one place.

Cancellation & Rescheduling

We kindly require at least 24 hours’ notice for cancellations or appointment changes.

Appointments cancelled or rescheduled with less than 24 hours’ notice are subject to a $50 fee.

Property Preparation & Access

The property must be fully prepared, cleaned and staged before the photographer arrives.

Please ensure the property is accessible at the scheduled appointment time and provide any required:

  • Lockbox codes

  • Gate or entry codes

  • Parking information

  • Special access instructions

If the photographer is unable to access the property or experiences a significant delay because of access issues, additional travel or rescheduling fees may apply.

Cleaning, staging, moving furniture and organizing personal belongings are not the photographer’s responsibility. Minor adjustments may be made when considered necessary and safe, but this is at the photographer’s discretion and is not guaranteed.

Occupancy During the Appointment

For the best results, we strongly recommend that the property be vacant during the appointment.

When this is not possible, only one representative should remain at the property while the photographer is working.

Payment

Payment is requested after the appointment has been completed.

Final media will be released once payment has been received. Applicable taxes will be added where required.

Delivery

Depending on our schedule and workload, you may receive the photos the same day.

If not, the complete media package—including photos, video, drone media, Matterport tours, floor plans and any other selected services—will be delivered within 24 hours of the appointment.

Copyright & Usage Licence

All original photos, videos, floor plans and other media created by Wide & Bright remain the intellectual property of Wide & Bright and are protected under applicable copyright law.

Once full payment has been received, the client is granted a non-exclusive licence to use the media solely for marketing the photographed property.

Without prior written permission, the media may not be:

  • Sold, transferred or provided to another party for their own use

  • Reused to market another property or future listing

  • Edited, filtered, retouched or otherwise altered

  • Modified using AI tools

  • Virtually staged by another company or service provider

  • Used by third parties for commercial or promotional purposes

Unless requested otherwise before the appointment, Wide & Bright may use completed media in its portfolio, website, social media and other marketing materials.

Reshoots

When a reshoot is required because of an error made by Wide & Bright, it will be completed at no additional charge.

Additional fees may apply when a reshoot is requested because of:

  • Cleaning or staging changes

  • Furniture or décor changes

  • Renovations or repairs

  • Weather conditions

  • Homeowner, agent or client preferences

  • Any other circumstance beyond our control

Drone Photography

Drone services are subject to suitable weather conditions, airspace restrictions and Transport Canada regulations.

Clients are encouraged to review the weather forecast before booking to help avoid delays or additional visits.

When a drone flight cannot be completed safely or legally on the scheduled day, the drone portion of the appointment may need to be rescheduled.

Areas Not Typically Photographed

Unless requested in advance, standard photography does not normally include:

  • Mechanical or furnace rooms

  • Unfinished basements

  • Standard closets, excluding large walk-in closets

  • Garage interiors, unless they are finished or considered an important feature of the property

By booking an appointment with Wide & Bright, you confirm that you have read and agreed to these Terms & Conditions.